You work in the business of persuasion. You know better than anyone that good communication is clear communication. Which makes it genuinely baffling how many marketing resumes are buried under jargon, inflated bullets, and strategy-speak that says nothing. Write your resume the way you'd write a good campaign brief: clear audience, clear message, clear CTA. From executive recruiters who've hired CMOs, brand leads, and growth teams at the companies setting the industry pace.
The first person reviewing your resume is almost never a marketing leader. It's a recruiter. They know the job title they're hiring for, they know the channel or discipline required, and they know the approximate seniority. They're not evaluating your strategic vision or brand intuition β they're pattern-matching against a job description in about ten seconds. Then, and only then, does it go to someone who can actually evaluate your thinking.
Answered honestly by Colin McIntosh, founder of Sheets Resume Builder and full-time executive recruiter.
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